Bachelor of Arts in Entrepreneurial Studies with AI Concentration | Online
Build the Venture of Tomorrow — With the Tools That Are Reshaping Every Industry
The most successful ventures of the next decade won’t just be technology companies. They’ll be every kind of company that knows how to use technology — especially AI — to move faster, serve better, and compete smarter than those who don’t.
Generations College’s online BA in Entrepreneurial Studies with AI Concentration is built for the founder, the builder, the innovator who sees AI not as a threat but as the most powerful tool in their arsenal. You’ll develop entrepreneurial strategy, AI application skills, digital marketing expertise, financial modeling ability, and the pitch-ready confidence to attract investors and partners — all from wherever you are, on your schedule.
Study online. Build your venture. Lead the future.
At a Glance
Detail | Information |
Degree Awarded | Bachelor of Arts in Entrepreneurial Studies with AI Concentration |
Delivery Format | 100% Online |
Total Credit Hours | 121 credit hours |
Program Structure | 61 Associate’s-Level + 60 Upper-Division Credits |
AI-Specific Courses | 4 dedicated advanced AI courses in the upper division |
Estimated Duration | 4 years (full-time) / Flexible for part-time |
2+2 Transfer Pathway | Yes — transfer your associate’s degree and complete upper-division in 2 years |
Student-to-Faculty Ratio | 25:1 |
Career Placement Rate | 95% |
Start Terms | Fall, Spring, and Summer |
Financial Aid Available | Yes — federal, state, and institutional aid |
Built for the AI-Native Founder
The standard entrepreneurship program teaches you how to build a business. The AI Concentration teaches you how to build a business that outpaces its competition because it’s powered by AI.
Every great venture today faces a fundamental question: how do we use AI to move faster, serve customers better, and create value that’s hard to copy? This program gives you the strategic and technical fluency to answer that question — not just in the abstract, but in practice.
The AI Concentration adds four specialized upper-division courses to the entrepreneurship curriculum:
- BAI-1200 Introduction to Artificial Intelligence — understand the landscape, terminology, and business implications of AI
- BAI-2450 Harnessing AI for Entrepreneurial Success — apply AI directly to venture-building: automating workflows, identifying opportunities, and accelerating growth
- BAI-2400 AI for Competitive Business Advantage — strategic deployment of AI to outperform competitors, enter markets strategically, and build durable differentiation
- BAI-2560 AI Prompt Engineering — master the skill of working with AI systems to produce precise, high-value outputs that accelerate every business function
- BAI-2570 Advanced AI Techniques and Application — cutting-edge AI methods applied to real venture scenarios, from data-driven decision-making to AI-powered product development
These courses are woven throughout the upper-division curriculum, so you build AI fluency progressively alongside your entrepreneurship skills — not as a bolt-on, but as an integrated part of how you think and work.
Why study online at Generations College?
Entrepreneurs build wherever the work takes them. Our online program delivers the same HLC-accredited education as the campus program, with the flexibility to fit your schedule, your location, and your ventures. You’ll build digital collaboration skills that mirror the distributed work environments where modern entrepreneurship actually happens.
WHO IS THIS PROGRAM FOR
This program is designed for:
- AI-curious founders who want to build ventures from the ground up with AI at the core
- Tech-aware entrepreneurs who don’t want to be dependent on technical co-founders for AI strategy decisions
- Digital-first business builders launching e-commerce, SaaS, platform, or service businesses where AI is a fundamental advantage
- Innovation leaders at established companies who want to lead AI-driven transformation from an entrepreneurial mindset
- Working professionals pursuing an AI-entrepreneurship degree without stepping away from current roles or ventures
- Transfer students who want a high-demand concentration that distinguishes their degree in a competitive market
Upon successful completion of the BA in Entrepreneurial Studies with AI Concentration, graduates will be able to:
- Cultivate the creativity and leadership skills needed to design, launch, and sustain AI-powered ventures that create lasting economic, social, and personal value.
- Develop a deep understanding of how cultural, social, and global economic forces shape entrepreneurial opportunities, applying that awareness to identify markets ripe for AI-driven disruption.
- Apply AI tools and strategies to real-world venture challenges — from automating operations and enhancing customer experiences to gaining competitive intelligence and driving data-informed decision-making.
- Practice ethical, inclusive leadership that promotes social responsibility and meaningful stakeholder engagement, building trust and integrity into AI-enhanced business models.
- Master AI prompt engineering and advanced AI techniques as applied to entrepreneurial contexts, producing high-quality AI outputs that accelerate venture development and competitive positioning.
- Build and execute digital-first, AI-native business strategies that leverage e-commerce, digital marketing platforms, data analytics, and AI automation to create scalable, resilient ventures.
Graduates of the online BA in Entrepreneurial Studies with AI Concentration are positioned to lead at the intersection of entrepreneurship and artificial intelligence:
Career | Description |
AI Startup Founder | Launch and lead technology ventures where AI is a core component of the business model, product, or service |
Digital Venture Strategist | Develop and execute digital-first business strategies that leverage AI to create competitive differentiation and scalable growth |
Innovation Director | Lead innovation programs within larger organizations, deploying AI to create new products, services, and business models |
AI Product Manager | Oversee the development and marketing of AI-powered products or services, bridging technical capabilities and market needs |
Social Impact Entrepreneur (AI-Driven) | Build mission-driven ventures that use AI to amplify positive social, environmental, or community outcomes |
E-Commerce AI Specialist | Design and manage AI-powered e-commerce experiences, including personalization, inventory optimization, and data-driven marketing |
95% of Generations College graduates secure employment in their field within six months of graduation.
ADMISSIONS REQUIREMENTS
Generations College welcomes applications from motivated, qualified students who are ready to invest in their futures. To apply for the online BA in Business Administration, please prepare the following:
Requirement | Details |
Application | Completed application |
GPA | Minimum cumulative GPA of 2.50 |
Official Transcripts | From all previously attended high schools, colleges, universities, and institutions |
Personal Statement Essay | Describing your academic goals, professional aspirations, and reasons for choosing Generations College |
Letters of Recommendation | Up to 2 may be requested: 1 professional reference, 1 academic or community reference |
Interview | May be requested by the admissions committee |
Government-Issued ID | Required for identity verification and enrollment |
Admissions decisions are made on a rolling basis. Early application is encouraged.
TRANSFER CREDIT AND THE 2+2 PATHWAY
Already have an associate's degree? Complete your AI entrepreneurship bachelor's online in approximately two years.
The 2+2 transfer pathway allows students who have completed associate’s-level coursework to transfer directly into the upper-division AI Concentration and complete the program online.
How the 2+2 Pathway Works:
- Complete your associate’s degree at Generations College or an accredited institution (61 credit hours recognized)
- Transfer into the upper-division AI Concentration (online delivery)
- Complete 60 upper-division credit hours over 5 semesters (approximately 2 years full-time)
- Graduate with your BA in Entrepreneurial Studies with AI Concentration
Transfer Credit Policy:
- Credits from regionally accredited institutions are reviewed for transfer eligibility
- A minimum grade of “C” or better is generally required for transfer credit acceptance
- Maximum transfer credit limits apply — contact the Registrar for a detailed evaluation
- Our admissions team provides a personalized credit evaluation at no charge
FINANCIAL AID
Building an AI-powered venture starts with a smart investment in your education.
Generations College’s tuition has not increased in more than 15 years — a commitment that makes high-quality AI entrepreneurship education accessible.
Financial Aid Options Available:
- Federal Financial Aid — FAFSA-eligible; federal grants, loans, and work-study programs available
- State Grants — Illinois students may qualify for MAP (Monetary Award Program) grants and other state-funded assistance
- Institutional Scholarships — Merit-based and need-based scholarships offered through Generations College
- Employer Tuition Assistance — Many employers and startups actively sponsor employees pursuing AI-focused education
- Veterans Benefits — GI Bill® and other veteran education benefits accepted
- Payment Plans — Flexible semester-based payment plans available
FREQUENTLY ASKED QUESTIONS
Q: What makes the AI Concentration different from the standard BA in Entrepreneurial Studies?
A: The standard BA in Entrepreneurial Studies includes foundational AI courses (BAI-1200 and BAI-2450). The AI Concentration adds three more advanced AI courses: BAI-2400 AI for Competitive Business Advantage, BAI-2560 AI Prompt Engineering, and BAI-2570 Advanced AI Techniques and Application. The concentration is designed for entrepreneurs who want deep, applied AI fluency — not just awareness.
Q: Do I need a programming or technical background?
A: No. This program is designed for entrepreneurs, not engineers. The AI courses focus on strategic application, prompt engineering, and business use cases — not coding or software development. If you’re comfortable using digital tools and thinking critically about business problems, you have what it takes.
Q: What is AI Prompt Engineering and why does it matter for entrepreneurs?
A: AI Prompt Engineering (BAI-2560) is the practice of crafting precise, effective inputs for AI systems to produce high-quality, relevant outputs. For entrepreneurs, this means being able to use AI tools — whether for market research, content creation, business planning, or customer service — with maximum efficiency and precision. It’s one of the most practical and in-demand AI skills of the current era.
Q: Can I actually build a venture while studying online?
A: Absolutely — and many students do. The online format is designed to accommodate the unpredictable, self-directed nature of entrepreneurship. Coursework, case studies, and projects are designed to be applied directly to real ventures when applicable. Several program assignments are structured to produce deliverables you can actually use in your business.
Q: How is this degree delivered online?
A: The program is delivered through our online learning platform, with asynchronous coursework that allows you to study on your own schedule while meeting structured milestones. Faculty are accessible for virtual office hours and feedback. The pitch competition capstone is conducted through virtual formats that replicate the rigor and energy of a live event.
Q: Is the online AI Concentration the same quality as the campus version?
A: Yes. The online BA in Entrepreneurial Studies with AI Concentration is the same HLC-accredited program with the same curriculum and faculty as the campus version. Your diploma does not indicate how you attended.
Q: What careers does this program prepare me for?
A: Graduates pursue roles including AI Startup Founder, Digital Venture Strategist, Innovation Director, AI Product Manager, Social Impact Entrepreneur (AI-Driven), and E-Commerce AI Specialist. These roles are among the fastest-growing and most sought-after in today’s economy.
Q: Is financial aid available for online students?
A: Yes. Online students are eligible for the same federal, state, and institutional financial aid as campus students. Many employers and startups also sponsor employees pursuing AI education. Our tuition has not increased in over 15 years.
Q: Is Generations College accredited?
A: Yes. Generations College is accredited by the Higher Learning Commission (HLC), recognized by the U.S. Department of Education, ensuring your degree is respected by employers and institutions nationwide.
Q: What is CAPPE support?
A: CAPPE is Generations College’s comprehensive student support program available to all students, including those studying online. It provides academic advising, tutoring, career counseling, personal wellness support, and professional development resources to ensure you succeed in the program and beyond.
The AI Economy Needs Founders Who Understand Both Sides
Generations College has been empowering students since 1904. Now, for the first time in our history, we’re offering bachelor’s degrees — and the BA in Entrepreneurial Studies with AI Concentration is our most forward-looking program yet.